Mococa at a Glance

Mococa has been delighting its consumers for over 100 years. It is a brand that carries tradition and respects people’s well-being. Over the years, it has produced high-quality and flavorful products rich in nutrients and always present in the best family meal moments. Mococa S.A has been a pioneer company since its foundation, committed to enhancing people’s quality of life through good nutrition.

As part of its history, Mococa has been a cutting-edge company becoming the first in Brazil to produce powdered milk. Since 1947, Mococa has been at the forefront of the product market by being the first Brazilian brand to have a Swiss packaging machine and to pack its condensed milk in Tetra Pak packaging.

Mission

Feed people by turning milk into well-being and good times.

Vision

To be a solid company, with products available to consumers throughout the national territory and representative participation in the foreign market.

Values

SERVICE
work for what others need.

SIMPLICITY
choose the essential.

EFFICIENCY
the ability to balance resources with intended results.

ATTITUDE
passion for the purpose, care for resources and ethically defend the name and dream of Mococa.

ETHICS AND TRANSPARENCY
be honest in professional relationships with colleagues, suppliers, and customers.

MANAGEMENT, SOCIAL RESPONSIBILITY
AND ENVIRONMENT

Our commitment is to ensure the customers’ satisfaction with our products and the safety of our process, fostering sustainable development and continuous improvement across our operations.

MOCOCA LITTLE COW

redesign to interact more with you

In our new phase, Mococa Little Cow is even more present in the daily lives of our audience, offering tips, recipes, and moments of relaxation through interactive content and curiosities from the tasty world of Mococa. Representing who we are on social media, be sure to follow us.

To rethink the interaction of our brand mascot, The Mococa Little Cow, the company has redesigned and improved its communication with the consumers. Through interactive content and curiosities, The Mococa Little Cow is more present in the daily lives of its consumers, sharing tips, moments of relaxation, and unique recipes from the tasty world of Mococa.

Our history

1919

The Founder

Our history begins in 1919 with the foundation of the Mococa Factory by Izabel Barretto. She initially produced small-batch butter using "machinery," consisting of a manual butter mixer and a wooden press.

1919

The Founder

Our history begins in 1919 with the foundation of the Mococa Factory by Izabel Barretto. She initially produced small-batch butter using "machinery," consisting of a manual butter mixer and a wooden press.

1930

Industrial Production

In 1930, industrial-scale butter production began. It offered the Brazilian people a delicious product that was part of their daily lives and culture.

1930

Industrial Production

In 1930, industrial-scale butter production began. It offered the Brazilian people a delicious product that was part of their daily lives and culture.

1947

Pioneering

In 1947, Mococa started using a Swiss machine to pack its butter, and it was the first factory to use Swiss machinery in Brazil.

1947

Pioneering

In 1947, Mococa started using a Swiss machine to pack its butter, and it was the first factory to use Swiss machinery in Brazil.

1950

Another Factory Opened

In 1950, the company opened a new factory in Mococa, SP, Brazil. Which to this date still stands at the same address. Vice-President of Brazil, Café Filho, attended the opening. As a result, Mococa became the first Brazilian manufacturer to produce milk powder.

1950

Another Factory Opened

In 1950, the company opened a new factory in Mococa, SP, Brazil. Which to this date still stands at the same address. Vice-President of Brazil, Café Filho, attended the opening. As a result, Mococa became the first Brazilian manufacturer to produce milk powder.

1956

Brand Communication

The farm cows inspired the original trademark of Mococa. Then in 1956, its logo began to evolute and featured a more humanized logo introducing to the public their brand mascot, Mococa Little Cow, which appeared in the company's brand communications.

1956

Brand Communication

The farm cows inspired the original trademark of Mococa. Then in 1956, its logo began to evolute and featured a more humanized logo introducing to the public their brand mascot, Mococa Little Cow, which appeared in the company's brand communications.

1968

Cutting Edge

In 1968, The company started to use a carton package produced by the Swedish packaging company Tetra Pak. Mococa began packing its concentrated milk in Tetra Brik packaging.

1968

Cutting Edge

In 1968, The company started to use a carton package produced by the Swedish packaging company Tetra Pak. Mococa began packing its concentrated milk in Tetra Brik packaging.

1977

Condensed Milk Success in the Market

Condensed milk hits the market with German technology. In 1977, the factory produced up to 1.800 tons per month. The first milk pudding Brazilians tasted might have been made with Mococa Condensed Milk, which was available at the market in a pioneering fashion in 1975.

1977

Condensed Milk Success in the Market

Condensed milk hits the market with German technology. In 1977, the factory produced up to 1.800 tons per month. The first milk pudding Brazilians tasted might have been made with Mococa Condensed Milk, which was available at the market in a pioneering fashion in 1975.

1980

New Products

In 1980, following the need for innovation and changes in consumption habits, Mococa began manufacturing several new products, such as instant chocolate with vitamins and cocoa and coffee-flavored milk powders.

1980

New Products

In 1980, following the need for innovation and changes in consumption habits, Mococa began manufacturing several new products, such as instant chocolate with vitamins and cocoa and coffee-flavored milk powders.

1985

Cutting-Edge Packing

Constantly innovating, Mococa was the first company in Brazil  to manufacture condensed milk in Tetra Pak packaging, cutting-edge in how condensed milk was packed and offering consumers convenience, easy opening, and longer shelf life.

1985

Cutting-Edge Packing

Constantly innovating, Mococa was the first company in Brazil  to manufacture condensed milk in Tetra Pak packaging, cutting-edge in how condensed milk was packed and offering consumers convenience, easy opening, and longer shelf life.

1990

Export

In the '90s, Mococa's products hit the international market. The tradition passed on from generation to generation through its products was now available to several other countries worldwide.

1990

Export

In the '90s, Mococa's products hit the international market. The tradition passed on from generation to generation through its products was now available to several other countries worldwide.

1992

Sweet Milk Fudge and Infant Cereal

In 1992, Mococa launched a sweet milk fudge product called Doce de Leite and a milk-based cereal for infants, which was the first infant cereal made 100% with Brazilian products.

1992

Sweet Milk Fudge and Infant Cereal

In 1992, Mococa launched a sweet milk fudge product called Doce de Leite and a milk-based cereal for infants, which was the first infant cereal made 100% with Brazilian products.

1995

New Products for New Consumers

In 1995, the company started producing rice porridge, corn porridge, and chocolate powder. As the company no longer exclusively produced dairy products, it changed its name from Laticínios Mococa to Mococa S.A. Food Products.

1995

New Products for New Consumers

In 1995, the company started producing rice porridge, corn porridge, and chocolate powder. As the company no longer exclusively produced dairy products, it changed its name from Laticínios Mococa to Mococa S.A. Food Products.

1999

Multinational Management 

Mococa S.A. Food Products was bought in 1999 by the Royal Numico Group, a Dutch group that developed, manufactured, and marketed several areas of human nutrition for over 100 years.

1999

Multinational Management 

Mococa S.A. Food Products was bought in 1999 by the Royal Numico Group, a Dutch group that developed, manufactured, and marketed several areas of human nutrition for over 100 years.

2003

A New Direction

In 2003, The Kremon Group acquired the company, and Mococa S.A. Food Products was again 100% Brazilian-owned.

2003

A New Direction

In 2003, The Kremon Group acquired the company, and Mococa S.A. Food Products was again 100% Brazilian-owned.

2008

Refining Brand and Packaging

In 2008, the company started reformulating the brand and its packaging, restating its tradition, trust, and care, which expresses its values rooted in respect.

2008

Refining Brand and Packaging

In 2008, the company started reformulating the brand and its packaging, restating its tradition, trust, and care, which expresses its values rooted in respect.

2012

The Resurgence of Tradition

In 2012, Mococa S.A. started a new campaign airing on TV, radio, in magazines, and on billboards and improving communication between the company and its consumers by presenting its products, assurance of its quality, and availability of innovative products.

2012

The Resurgence of Tradition

In 2012, Mococa S.A. started a new campaign airing on TV, radio, in magazines, and on billboards and improving communication between the company and its consumers by presenting its products, assurance of its quality, and availability of innovative products.

2013

Technological Innovation

In 2013, Mococa S.A. modernized manufacturing sites, improving efficiency and productivity.

New Markets

In mid-2013 and 2014, Mococa S.A. began to export its high-quality products to some countries in Latin America, Central America, the United States, and Africa.

2013

Technological Innovation

In 2013, Mococa S.A. modernized manufacturing sites, improving efficiency and productivity.

New Markets

In mid-2013 and 2014, Mococa S.A. began to export its high-quality products to some countries in Latin America, Central America, the United States, and Africa.

2014

Special Packaging Series

In 2014, Mococa S.A. designed a special packaging to honor its suppliers in its UHT milk packaging, sharing stories about the dairy farmers who always deliver the finest raw material to produce its products.

2014

Special Packaging Series

In 2014, Mococa S.A. designed a special packaging to honor its suppliers in its UHT milk packaging, sharing stories about the dairy farmers who always deliver the finest raw material to produce its products.

2016

Mococa Little Cow

The Mococa Little Cow brand mascot was reformulated, becoming more contemporary and humanized mainly to align with current industry standards and communicate its history and values more effectively.

2016

Mococa Little Cow

The Mococa Little Cow brand mascot was reformulated, becoming more contemporary and humanized mainly to align with current industry standards and communicate its history and values more effectively.

2017

Zero Lactose Milk

Thinking about offering its exclusive products to all, the company launched zero lactose milk UHT milk packaging for those unable to digest lactose. Offering them a product with all the essential nutrients in regular dairy products.

2017

Zero Lactose Milk

Thinking about offering its exclusive products to all, the company launched zero lactose milk UHT milk packaging for those unable to digest lactose. Offering them a product with all the essential nutrients in regular dairy products.